Proving that simple design has the ability to make a big impact, Lora GENE is an exciting, open minded contemporary women’s wear label that brings together conceptual thinking and meticulous attention to detail, quality and craftsmanship, that transcends every season.
Embodying clean lines, beautiful structures and simplicity, Lora GENE embraces no fuss design elements and everyday versatility, whilst proving that timeless style and comfort can work together with effortless ease.
Layered together or worn apart, Lora GENE’s signature styles and silhouettes allow every woman to be independent, powerful, reinvent herself, and not be afraid to take a sartorial challenge. Creating staple, everyday pieces that boast intelligent tailoring and out of the box design elements, Lora GENE has continued to push boundaries of conventional design in order to understand the intricacies of the female form.
This has allowed the brand to evolve at a rapid pace, producing timeless, effortless and elegant pieces that will always allow you to stay one step ahead of the fashion pack, season after season.
Each garment is produced through conscious sourcing and with care about the environment and the workers.
We work with a network of suppliers who reflect our own values and create their work to create sustainable, fair trade businesses, respectful of the environment and the biggest challenges of the industry today.Our sourcing process is global and is based on minimizing the use of resources as well as decreasing general waste.
We use eco ranges for both our yarns and woven fabrics, which are GOTS certified or sourced from surplus stock.
In Gene we believe in mindful, careful consumption. In reducing waste and creating long lasting garments that would serve a genuine need so you can buy fewer of them.
Central to the philosophy of the brand is to strip a design idea down to its true essence, removing anything that’s nonessential, whilst keeping it relevant and transcendent.