LORA GENE
TODAY

Proving that simple design has the ability to make a big impact, Lora GENE is an exciting, open minded contemporary women’s wear label that brings together conceptual thinking and meticulous attention to detail, quality and craftsmanship, that transcends every season. 

Embodying clean lines, beautiful structures and simplicity, Lora GENE embraces no fuss design elements and everyday versatility, whilst proving that timeless style and comfort can work together with effortless ease. 

Layered together or worn apart, Lora GENE’s signature styles and silhouettes allow every woman to be independent, powerful, reinvent herself, and not be afraid to take a sartorial challenge. Creating staple, everyday pieces that boast intelligent tailoring and out of the box design elements, Lora GENE has continued to push boundaries of conventional design in order to understand the intricacies of the female form. 

This has allowed the brand to evolve at a rapid pace, producing timeless, effortless and elegant pieces that will always allow you to stay one step ahead of the fashion pack, season after season.

In Gene we believe in mindful, careful consumption. In reducing waste and creating long lasting garments that would serve a genuine need so you can buy fewer of them.

Central to the philosophy of the brand is to strip a design idea down to its true essence, removing anything that’s nonessential, whilst keeping it relevant and transcendent.

Design
The story began...

Proving that simple design has the ability to make a big impact, Lora GENE is an exciting, open minded contemporary women’s wear label that brings together conceptual thinking and meticulous attention to detail, quality and craftsmanship, that transcends every season. 

Embodying clean lines, beautiful structures and simplicity, Lora GENE embraces no fuss design elements and everyday versatility, whilst proving that timeless style and comfort can work together with effortless ease. 

Layered together or worn apart, Lora GENE’s signature styles and silhouettes allow every woman to be independent, powerful, reinvent herself, and not be afraid to take a sartorial challenge. Creating staple, everyday pieces that boast intelligent tailoring and out of the box design elements, Lora GENE has continued to push boundaries of conventional design in order to understand the intricacies of the female form. 

This has allowed the brand to evolve at a rapid pace, producing timeless, effortless and elegant pieces that will always allow you to stay one step ahead of the fashion pack, season after season.

In Gene we believe in mindful, careful consumption. In reducing waste and creating long lasting garments that would serve a genuine need so you can buy fewer of them.

Central to the philosophy of the brand is to strip a design idea down to its true essence, removing anything that’s nonessential, whilst keeping it relevant and transcendent.

She Gene
Meet Lora ...

’My approach to design is very personal, a quest to create the ultimate comfort translated into piece of modern clothing. I create what I like to wear; it must be comfortable, versatile and elegant, also to tell a story. It must be transcendent.

I love working with form and structure and convert them into each other or contradict them. I have always been fascinated by the human anatomy and the way fashion design explores the biodynamic of the body in combination with real, modern life.

At each stage of my life, the inspiration behind my work is a reflection of new influences and ideas that inspired me. In the collections I have always tried to translate and articulate a certain mood and draw on my own creative instincts.

Lora Gene evolved as a response to a reflective stage of my life, a brand made from women to women with ethical approach to the present day environment, one that always looks into the future by reflecting a vision for the modern woman.

One of my greatest inspirations is form, or structure that translates in it. In Gene I work with both, blending them in the perfect amalgam or contradicting them constantly, with the ultimate goal of serving the comfort of the wearer.

Apart from the crucial role of the silhouette and the cut, great fabrics are the key to the design, and the one I use must have fluidity, tactility and detail.

Ultimately clothing is about dressing a character, a personality: the passion and the vision of the creator, craftsman and the woman who will wear it, clothes made for exceptional women. Women caring the style genes’’

 Frustrated by the fashion world dictating stereotypical images of the female form, Lora, a former model and make up artist, decided that the fashion world was missing a brand that offered a fresh perspective on women’s fashion. A perspective that would inspire every woman to embrace their individuality and not be afraid to challenge and step away from mainstream trends.

Lora’s entrepreneurial spirit and engrained love for the industry, inspired her to create a women’s wear label that not only inspires woman to embrace self- expression, but also offers a thoughtful naturalness about getting dressed, with a conscious decision to notice trends but not replicate them.

‘Comfort is a personal concept and my ultimate goal is to create pieces that reflects that concept and evolves in it’’

Forward
Forward

Lora GENE is created for independent, free spirited women who use their "style genes" in order to reflect their individual style and personality. Independent, intelligent, perceptive, this empowering brand is for women who are not afraid to contradict social and inner boundaries in order to evolve their style. Remarkable women who made conscious decision to care not only about appearance and trends but also today’s social, political and environmental issues.

From one modern woman to the next, the Lora GENE design ethos centres around creating collections that epitomise sensual casualwear, with an unassuming authentic take on minimalism that makes a woman look like she knows what to do when it comes to dressing herself.

This stems from the necessity of what Lora calls “quiet beauty” in an era of fast fashion. Instead, Lora believes in the many eco conscious benefits that come hand in hand with creating a ‘capsule wardrobe’ made up of key pieces that can be worn, and passed down, for years to come.

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