Lora Gene
today

Lora Gene is a contemporary women’s wear label that embodies clean lines, simplicity, conceptual thinking and marries it up with exquisite workmanship, understanding of the female form, intelligent tailoring and design twists.

"Style exists in a woman’s genetic code and when recognized and cared for, defines her way of dressing."

With this perspective as guiding light, Lora GENE is created for women who use their "style genes" to express personal insights through the way they dress, making what they wear a reflection of who they are. Independent, intelligent, perceptive, not afraid to contradict social and inner boundaries and most and foremost free and continue to evolve.

Brand
DNA

Empowering in a feminine way, Lora’s work is both stand out and accessible, it is something every woman can feel truly beautiful in.

Her career as a model and a make-up artist has taken her to Istanbul, chic Paris and über-cool New York. Lora and her work embody a little bit of every city. She calls London her home but spiritually she feels like a New Yorker. The chic lines of her work are reminiscent of Paris while her explosive personality is a nod to the East.

Born in a family of intellectuals Lora has had an eclectic up-bringing between her architect father and cardiologist mother. Her grandfather who was a true renaissance man, worked both as a university lecturer and an artist.

And the story
Begins

Lora GENE use of high-quality fabrics, such as cashmeres and silks, soft leathers and suedes make the feminine designs appear both sensual and modern.

Lora GENE also encompasses secondary line GENE Classics. With a clean and minimalistic style, the ‘Classics’ collection captures the energy of the young GENE woman defining luxury in the playful way she dresses.

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