This season is all about turning casual to smart.Refine silhouettes of classics mixed with modern .
Blending ''incompatible'' fabrics , jersey plays with highest quality silk,while pleats shape up the daily elegance.
Comfort brought to a whole new level
Turning structures in to shapes has always brought fascination,but this time we are playing with embroidery.
Fine artsy embroidery details applied to elaborate the silhouette
Sticking to signature Gene shapes bug upgrade
Its the foundation of everything-the ultimate simplicity that comes when you strip down an idea and bring purity.
Purity of the form,of the body,of the shapes
Read our blog and get to know the trends we followed the story we are about to tell.