COLOUR BLOCK
COLOUR BLOCK
This season is all about turning casual to smart.Refine silhouettes of classics mixed with modern . Blending ''incompatible'' fabrics , jersey plays with highest quality silk,while pleats shape up the daily elegance. Comfort brought to a whole new level
STRUCTURES
STRUCTURES
Turning structures in to shapes has always brought fascination,but this time we are playing with embroidery. Fine artsy embroidery details applied to elaborate the silhouette Sticking to signature Gene shapes bug upgrade
VOLUMES
VOLUMES
Focusing on perfecting the simplicity,This season e are fascinated about working on this ideal amount of something . The perfection of subtracting,having nothing more to add.
GET INSPIRED
GET INSPIRED
Its the foundation of everything-the ultimate simplicity that comes when you strip down an idea and bring purity. Purity of the form,of the body,of the shapes Read our blog and get to know the trends we followed the story we are about to tell.
THE POWER OF WHITE
THE POWER OF WHITE
Its the power of whites that we followed this spring Boyish chic ,feminine refined lines and pure classics

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